To define a brand, we have to start with the target audience.

The Minimum Viable Brand (MVB) framework is used to quickly identify the purpose, promise and positioning of the business.

In this Masterclass, we’ll prototype a MVB and cover how brands shape design for your business.


Jordan Gian is a designer and thought provoker - But mostly a creative entrepreneur. With a background in Design Jordan unknowingly used many Human Centered Design methods in setting up 15 SME's before his 25th birthday. Jordan's time is split between design commitments for leading global brands, running ecom businesses, Hospitality venues and consulting on strategy and innovation. If we can’t find him, we start looking at the beach or in the mountains.

Register for any iHarvest Meetup or Masterclass and receive a complimentary mentoring session with one of the VU Entrepreneurs in Residence (VU EIRs).

The iHarvest mentoring sessions offer specialised guidance to startups and entrepreneurs through connection to the VU EIRs, a diverse bunch with a single common defining characteristic – they believe in the importance of developing entrepreneurs and They Make it Matter.

#iHarvestCoworking #Sunshine

  • Date and time

    21 March 2019, 9:30 am

  • Location

    301 Hampshire Road, Sunshine VIC, Australia

  • More info

    Link for full detail

  • Sectors

    Sales and Marketing , Founder Education

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