IGNITE TASTER #4 - Intellectual Property Strategies for Entrepreneurs
INTELLECTUAL PROPERTY STRATEGIES FOR ENTREPRENEURS
Intellectual property should be addressed in a startup’s infancy. IP is one of your most valuable assets, essential in securing venture capital funding or preventing competitors from unfairly competing with you. But do you need to register a patent, trademark or copyright? What about confidentiality agreements or trade secrets? Navigating this legal landscape can be daunting.
After identifying what constitutes your IP—prototypes, logos, taglines, website copy—you must take steps to protect it. Managing your IP is an ongoing process. Intellectual property can be easy to dismiss when overwhelmed by the task of launching a startup, but it’s critical.